Every Digital Fox engagement is measured against a year-over-year baseline in Google Analytics 4, with channel-level revenue attribution and Search Console data as verification. Here's what that looks like in practice.
Organic Search sessions tripled from 41K to 120K year over year, driven by domain consolidation, 519 indexed articles, and a technical SEO rebuild. Paid spend fell 12% while paid revenue rose 27% — evidence that organic authority was lifting every channel simultaneously.
Every case study on this page is backed by the same evidence standard. No vanity metrics. No proxy KPIs. No "reach" or "impressions" dressed up as revenue.
Every metric is compared against the same period from the prior year, controlled for seasonality and client-side inventory changes.
Channel attribution comes from Google Analytics 4; click and impression data comes directly from Search Console. Both are client-owned and auditable.
Case studies report tracked revenue, room purchases, and conversion events — not followers, impressions, or time-on-page. If it didn't book, we don't celebrate it.
Every study includes at least one honest finding about what's not working and where the next revenue recovery opportunity sits. We'd rather surface an $800K checkout gap than pretend we fixed everything.
We'll audit your current organic presence, benchmark you against your top three competitors, and show you exactly what's possible for your property — before you commit to anything.